Tri-State Hospitality Consulting

3 Choctaw Trail Ringwood, NJ 07456
Office: 551-123-4568   Mobile: 551-655-8164
eMail: tom@tristatepos.com

Tom Zerrenner's Resumé

CORE SKILLS AND TECHNICAL COMPETENCIES

  • Point of Sale
  • Merchant Services
  • Inventory
  • Labor Management
  • Gift Card
  • Loyalty
  • Online Ordering
  • Payroll
  • Managemet
  • Integrations
  • Enterprise Management
  • Enterprise Reporting
  • Client Relations
  • Hospitality
  • Public Speaking
  • Staff Training
  • Excellent contract ncegotiation
  • Risk Assessment
  • Market and Territory Expansion
  • Data Analytics and Reporting
  • Demonstrated success in meeting
    and exceeding sales targets.
  • Strong leadership and team management
  • Forecasting
  • Oracle SaaS B2B
  • Account Management
  • Individual Contributor
  • Microsoft Office
  • G-Suite
  • Slack
  • 15/Five
  • Concur
  • ADP
  • CRM (Salesforce/Infor)

WORK HISTORY

Shift4 Payments (FOUR on Nasdaq)
  Regional Manager - BD  —  1/2022 - 5/2023

  • Oversee the onboarding and operational implementation of new programs to position Shift4 Payments as a market leader in a larger region, the Northeast.
  • Managed 17 Solution Specialists to steer business unit operations to ensure goals were met efficiently.
  • Conduct weekly Pipeline meetings to ensure activity, learning, and direction for quota directives.
  • Create weekly and monthly forecasts for the SVP of BD and the NE Region General Manager.
  • Facilitate cross-training to launch various new products effectively.
  • Achieved 122% of the annual quota in 2022.

Shift4 Payments (FOUR on Nasdaq)
  AVP OF SALES  —  Nov 2020 – 12/21

  • Oversaw the onboarding of new programs to position Shift4 Payments as a market leader from NYC through the Mid-Atlantic.
  • Led 12 representatives to steer business unit operations to ensure efficiency.
  • Reported directly to the SVP and CCO to deliver weekly and monthly forecasts, including sales pipeline and closed opportunities.
  • Work effectively with other key stakeholders across service lines to cross-sell and take advantage of the company’s broad services portfolio.
  • Sold Oracle branded point of sale and installed Shift4 Payments as the merchant service provider.
  • Identified product gaps during the sales cycle while eliminating competitive gaps and product deficiencies to win new clients.

Micros Retail Systems Inc. Weehawken, NJ
  DIRECTOR OF SALES  —  May 2007 – Nov 2020

  • Achieved profitability from existing and new markets by leading 15 Account Executives across NYC, NJ, and PA through coordination and execution of activities and trade expos.
  • Played a key role in sales territory expansion through the Northeast with an annual quota commitment of $12M.
  • Strengthened client base through marketing campaigns and consultations, re-acquiring existing clients' confidence and establishing service-level agreements with new clients.
  • Consistently attained quota growth yearly on average of 7% to 10%. Continuously sustained top-notch sales team performance by providing intensive coaching, training, and development.
  • Introduced new products that drive revenue and market share, including Digital Signage, Integrated Surveillance Systems, and integrated payment processing platforms.
  • Garnered revenue and gross margin targets of 25% by transitioning the sales team and integrating a cloud-based solution selling (SaaS).

Retail Automation Products New York, NY
  MANAGING PARTNER / SALES DIRECTOR  —  2006 – 2007

  • Oversaw territory strategy, quota, and compensation plans ensuring the vision and product roadmaps were aligned and well-articulated externally with customers, prospects, and partners.
  • Produced marketing plans across events and sales phases that drove customer engagement resulting in increased revenue.
  • Evaluated and recommended strategic plans to address changing market conditions, including trends in the competition due to direct sales solicitation.
  • Offered sales strategies and insights through consultations to Accounts Executives, which led to an annual sales revenue increase of 13%, exceeding a single-month sales record by 35%.
  • Liaised with key stakeholders and implemented a sales reporting process that allowed proper forecasting and activity reports for individual Account Executives.

Micros Retail Systems Inc. New York, NY
  Senior Account Executive  —  1997 – 2005

  • Named Top Producer five out of eight years including the President’s Award & Million Dollar Club.
  • Initiated talent retention, promotion, and acquisition from the R&D group and customer organization.
  • Worked collaboratively with the executive management to define KPIs for R&D initiatives, maintaining the company’s steady growth.
  • Assured project deliverables complied with applicable standards and regulations by working with cross-functional teams and executing account management.

ACADEMIC QUALIFICATION

Computer Learning Center, Paramus, NJ
Computer Science and Electronics Certificate, 1987